Maria Ines Fonseca Strategy · Content · Production
Less noise, more impact.
Communication & strategy for food and lifestyle brands that want to gain voice, presence and relevance. Content with intention. Results with consistency.
Based in Lisbon · available for projects across Portugal

50+projects delivered
3 yearsof experience
100%results-driven
Lisbon& remote nationwide
What I do
Everything your brand needs to communicate with intention and drive results.
Strategy & positioning
I define your brand voice, positioning and communication strategy. So you know exactly what to say, when, and to whom.
Social media management
Planning, content creation, publishing and analytics. Consistency every day, without you having to think about it. Instagram, Facebook and LinkedIn.
Copywriting & content
Words that sell and connect. Copy for social media, websites, campaigns and newsletters. Every word with intention, every sentence with purpose.
Content & photography
Photo shoots designed to sell and build trust. Product, spaces, team and lifestyle. Content you can feel, not just see.
Creative campaigns
Creative concepts, launches and campaigns that generate buzz. From idea to execution, with aesthetics and results.
Production & video
Production coordination, scripts, filming and voiceover. Videos that look big — because they’re well made.
Does this sound familiar?
I turn good brands into desired, visible brands with real community. No noise, no complications.
Recent projects

Restaurant content
Full photo shoot + editorial plan to boost consistency and online bookings.

Brand & product
Photography and copy to strengthen premium perception and boost digital conversion.

Video production
Coordination, scripts and voiceover for audiovisual content with rhythm, clarity and impact.

Who I am
Communication and digital strategy professional specialized in food and lifestyle brands. I help businesses gain voice, presence and relevance through creative, consistent, results-driven content.
I work on the connection between brand and community, creating experiences that go beyond the product. The focus is on turning good ideas into strong, desired brands with real impact.
Clear process
Brief, plan, execution. No noise, no improvisation.
Premium aesthetics
Content that looks big — and communicates trust.
Real results
More bookings, more followers, more brand trust.
What clients say
Ines transformed our restaurant’s communication. In 3 months, online bookings doubled and our Instagram gained its own identity.
Finally someone who understands our brand. The strategy is clear, the content is beautiful and results show up. All without complications.
We’ve been working together for over a year. Ines doesn’t just make posts — she thinks about the brand as a whole. That makes all the difference.
Consistency creates relevance.
Tell me the context, goals and deadlines. I’ll send you a clear proposal — with steps, timings and investment. No strings attached.